Broyhill Furniture was founded in 1905 in Lenoir, North Carolina as a manufacturer of furniture for the entire home. Specifically, Broyhill offers upholstery furniture and case goods for average prices, including living room, dining room and bedroom furniture. The company does not sell its products directly to customers; to buy Broyhill furniture, customers must search for the brand in furniture retail stores. Retailers sell Broyhill furniture in all 50 states and in approximately 35 other countries.
According to the online furniture retailer Wayfair.com, the Broyhill brand is recognized by more than 90 percent of all consumers, making it one of the country's most popular furniture brands. The brand is more affordable than Ethan Allen and Hendredon, and it advertises an emphasis on innovation and commitments to sustainability and customization.
Broyhill incorporates sustainable materials throughout its products. All of the brand's upholstered furniture comes with frames that are built from wood from Sustainable Forestry Initiative sources. Additionally, the springs Broyhill uses are made from 100 percent recycled steel, and the padding in its cushions is soy-based foam. Pillows and back cushions for sofas are made from recycled plastics.
Most of Broyhill's products are customizable, including its sofas, sectionals, love seats, chairs and some dining room pieces. As of 2015, the Broyhill brand is owned by Heritage Home Group.