Based on The Statistical Portal’s report on sales of the leading liquid laundry detergent products, the top detergent brand names in the U.S. are Tide, Gain, All, Arm & Hammer, Purex and Xtra. Consumer Reports mentions other detergent brands, including Wisk Deep Clean and Kirkland Signature Ultra.
According to ABC News, Tide detergent brand always tops the Consumer Reports annual laundry detergent study. Other top-performing detergent brands and styles are Tide Pods, Cheer Stay Colorful and Kirkland Signature Ultra. The detergent brands with the lowest ratings in 2013 included Martha Stewart Clean 2X, All 2X Ultra Stainlifter and Basics 2X Concentrated.