Dearden's is a department store chain with 8 locations in southern California. It sells furniture, home furnishings, small and large appliances, consumer electronics and jewelry. It also offers travel services and tax preparation.
Furniture brands carried by Dearden's include Sandberg, Ashley, Fairmont, New Classic, Primp International, Vicky's, Airloom and Diamond Mattress. Dearden's affiliates itself with buying cooperatives of smaller retails to give it better buying power, which allows it to keep its prices and selection at parity with those of larger national chains.
In addition to its furniture brands, Dearden's carries appliances from Whirlpool, GE, Maytag, Frigidaire, Hoover, Hamilton Beach, Haier, Sunbeam and other brands. Its electronics brands include LG, Samsung, Sharp, Sony, Toshiba, Canon and HP. Its tax service is also provided by a national brand: H&R Block.
Dearden's focuses heavily on the Spanish-speaking market, and partners with retailers in Mexico, El Salvador and Guatemala to deliver merchandise in these countries. Buyers in the United States purchase a product at Dearden's, and the overseas retailer delivers it from local stock. The purchase price is inclusive of taxes, customs fees and delivery charges; there is no additional charge to use this service. In addition to this service, its "Tesoros De Amor" jewelry collection and "Viajes Dearden's" travel agency are both directed at its Spanish-speaking market.