Homeland Housewares designs and manufactures the Magic Bullet. The production process for the Magic Bullet and other appliances sold by the company involves rigorous real-world testing to replicate everyday kitchen usage.
The Magic Bullet can help consumers accomplish a multitude of kitchen tasks, such as chopping and blending, in under 10 seconds. The product can also be used to cook ingredients, such as raw meat and various spices, inside of a microwave oven to produce a complete meal. The Magic Bullet can also be used to make salsa within five seconds by processing a combination of tomatoes, hot peppers and onions.