As of February 2015, companies that sell Ninja juicers include Walmart, Target, and Bed, Bath & Beyond. Ninja's products perform functions such as juicing, mixing dough, making smoothies and chopping up food.
Ninja juicers can turn any type of fruit or vegetable into a juice, without any additional liquids required. The pulp, which is the food's most nutritious portion and has a high fiber content, isn't separated during the juicing process. Blending the juice for a longer period of time makes it smoother and the pulp less noticeable. Users can also add liquid or water-based fruits and vegetables for a smoother drink.
Ninja products include blenders and kitchen systems with multiple blades and attachments that perform different functions. Ninja blenders tend to have about 900 to 1,000 watts of blending power. Complete systems, such as the Ninja Ultima Kitchen System, has 1,500 watts of power. The Ninja Ultima includes an 8-cup food processing bowl, which can mix up 2 pounds of dough in 30 seconds. It also includes a 72-ounce pitcher and two 16-ounce cups for making individual drinks.
Ninja features instructional videos on its official website. It also includes tips on using Ninja products and healthy recipes to prepare.