Akzo Nobel NV acquired Imperial Chemical Industries Limited, or ICI, and offers a website where visitors can choose Dulux paint colors, the ICI paint brand the company purchased. Akzo Nobel does not sell Dulux paint in the United States, as of 2015.
To choose Dulux paint colors on the company's website, browse by color family by clicking on a color on the bar. After the website displays options within the initial color choice, choose a shade, and choose to find products in that color, explore color combinations, or to visualize the color in a room. Dulux offers a color tester option that allows potential customers to buy paint swatches before buying cans of paint. Customers can also search for a specific color of paint by name or code on the Dulux website.
Dulux offers a mobile app for iOS and Android phones and tablets that allows users to aim their devices at an object and get a match from amongst available Dulux Tailor Made paints, and to see that color on the object. People who use the Dulux app also receive suggestions for paints that will complement the original choice. The app also allows users to take classes and watch video painting demonstrations, and has a tool to find dealers who carry Dulux Tailor Made paints.