KitchenAid product registration is available online on KitchenAid's website. The product owner needs to supply the website with personal information, such as name, address and phone number, and the product's serial number, model number and purchase date.
If KitchenAid issues a recall or safety notice, the company can directly notify customers who registered their products. Additionally, the registration acts as proof of purchase if the sales receipt is lost, which is useful in the event of a burglary, house fire or flood. Product registration also enables KitchenAid to help consumers who need to file warranty claims or need information on specific warranties.