KitchenAid mixers and other KitchenAid appliances can be registered directly with the manufacturer via KitchenAid.com. Product registration is done by completing a simple online form detailing customer information, the product model, the serial number and the purchase date.
According to the manufacturer, all KitchenAid appliances come with an adhesive label that lists the serial number and model number. The labels on mixers and other portable appliances are white; major appliances typically have silver labels. Registration protects the buyer in the event of a safety recall, warranty service, or in case of an insurance loss such as a fire, flood or theft by validating proof of purchase.