Acquire home improvement leads by focusing on local online advertising, including building a website, paying for targeted search terms, and maintaining an active presence on appropriate social media and business review sites. Contractors should also employ traditional advertising techniques such as posting ads in trade publications, making contacts at home improvement stores and posting signs in relevant areas.
Home improvement contractors can generate leads by building simple, yet informative websites and optimizing them to rank in search engines for relevant terms within the area. Many search engines display results for local businesses before national chains according to the keywords in the sites' metadata and the content of its pages.
Make sure your site has multiple pages that include enough text to explain the purpose of your business and the cities that you service. You may also pay for advertising on the search results, which includes options to specifically target potential clients within a geographic location.
Traditional tactics also help generate leads, such as posting flyers with your name and phone number on community bulletin boards. It may also help to build relationships with local hardware stores, as they can refer customers to you for future jobs. Some print advertising in local papers or publications may also help expose you to new clients.