Is Black and Decker a Good Brand?


Quick Answer

Historically, Black and Decker has been the best brand in power tools, but the company's foray into consumer goods pulled it away from its roots and caused a significant hit to its reputation. As a result, such companies as DeWalt and Festool now dominate the professional tool market.

Continue Reading
Related Videos

Full Answer

Rather than return to its roots as a power tool specialty company, though, Black and Decker changed its logo in 2014 from the thick font with the nut to a more minimalist font in orange on a black field. The company changed the "&" in the name to a "+" to foster a bigger sense of inclusiveness to promote its consumer goods.

Learn more about Tools

Related Questions