Registering a Keurig ensures is full coverage under Keurig's limited one-year warranty. Registering a Keurig also provides the buyer with access to free offers and brand promotions via Club Keurig as well as important product notices.
Keurig encourages all buyers to register online by providing a card with the registration URL for all purchasers and offering premiums to those who complete the registration process. It is important to follow the instructions for redeeming these offers carefully and thoroughly, as they may include a requirement to make a purchase and/or enter a code to obtain free items.
Buyers who register their Keurigs automatically activate the limited one-year warranty for that item, which guarantees that the home brewer is free of defects in materials or workmanship for one year under conditions of normal home use. Keurig covers all shipping costs for authorized returns and provides repairs or replacement brewers as needed. Replacement brewers may be new or reconditioned and carry a limited one-year warranty from the date of shipment.
Registering a Keurig also unlocks the buyer's eligibility to join Club Keurig, which enables him to earn Rewards Points for each beverage he purchases. He can then redeem those points for 50 percent off list price and use the points to purchase brewers, accessories and selected pods from the Keurig Rewards Catalog. Club Keurig members also receive other perks, such as catalogs, newsletters and occasional surprises.
Registering a Keurig also ensures that the buyer receives recall notices, product notices and updates for safe functioning of his machine. Keurig recalled over 7 million of its MINI Plus Brewing Systems in the United States and Canada in 2014 because of a malfunction that caused hot water to spray out of the machine and burn users, so this is no small matter.