As of 2015, Allure offers more than 80 color and style varieties in its tile and plank line of vinyl flooring designed to replicate the look of real wood or stone tile flooring. Some of the color options in the plank line include cedar wood, American cherry, rosewood ebony, Catskill pine and mahogany. Tile color options include dark and light château parquet, chocolate, sierra, and Yukon tan.
The tile line includes more than 15 color and style options, including styles that replicate the look of marble, shale, parquet and ceramic tiles. Homeowners select from dozens of plank color styles that range from light and dark popular wood floor colors such as oak, ash, gum, maple and hickory. Allure's plank flooring range offers both warm and cool colors, including some that have more reddish, bluish or greenish hues. Allure's tile and plank line of flooring features a GripStrip installation technology that allows a homeowner to easily place the vinyl flooring over her existing floor without needing glue or extensive floor preparations.
Allure also offers an Ultra line of its tile and plank flooring. The Ultra line features larger planks with embossing detail to replicate both the look and feel of traditional hardwood flooring. Ultra planks and tiles install using a click-lock technology. There are over 30 color options in the Ultra line, including vintage oak gray, aspen oak black, sandstone taupe, country walnut and red mahogany.