Aaron's Rental Center is a retail store that rents furniture, electronics, home appliances, computers and accessories to customers. It also offers a lease-to-own program. The first store was founded by R. Charles Loudermilk Sr. in 1955. The company headquarters are in Atlanta, Ga.
Aaron has over 2000 stores in 48 states and in Canada. The company caters to the middle-class customer by offering affordable payment options catering to specific budgets, without relying on credit. The payment options include 6-,12-,18- or 24-month installment payments, or customers can choose to pay bi-monthly. As of 2011, the company boasted over $2 million in revenue.