Unique promotional gifts available as of 2015 range from cute giveaways such as lip balm balls or finger dusters for computers and phones to pricier high-tech items like power banks and Bluetooth speakers. Individuals and corporations can choose from a wide range of promotional drinkware, including slurpy tumblers with built in crazy straws and water bottles designed to infuse fresh fruit. Other offerings include mobile device accessories such as phone or tablet stands, wallets and selfie sticks.
Some old standby items have gotten makeovers like the ubiquitous stress ball, which serves double duty as a computer screen cleaner. The plain rubber wrist bands of the past now include a built-in USB memory fastener. Some companies even offer branded fitness monitoring bracelets.
New categories of gifts emerge frequently as well. Pet accessories are popular and possible gifts include toys, treats, collars, bowls and first aid kits designed for your four footed friends. More fun categories include LED and light apparel and accessories as well as custom sweets like chocolates, personalized cookies and tea or hot chocolate packets.
American companies distributed some of the first merchandising products including advertising calendars, rulers, and wooden specialties in the early 19th century. The first trade association for the industry was created in 1904, and as of 2015 it is known as Promotional Products Association International.