Q:

What are some tips for giving your event a name?

A:

Quick Answer

When coming up with an event name, aim to generate a catchy, meaningful and unique name. The name you choose for your event has a direct effect on the turnout and success of the event. Critically revise the first event name you come up with to avoid having to change it later as this would create chaos, especially if people had gotten wind of the event. Revising also ensures that the name you adopt is unique.

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Full Answer

The name given to an event should help the target audience identify with it. At the very least, the name must accurately portray what the event is about while remaining short and memorable. If the event name is long, play around with the word order to create a good acronym that is easy to remember. Consider also whether the event is a one-time thing or a regular one; a regular event should have a name that helps people remember and look forward to the next one.

Think about branding while coming up with an event name. A good event name is easy to transfer to promotional materials such as shirts, stickers, brochures, signage and even a website address. It also makes word-of-mouth advertising easy.

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