Tender Hearts Treasures gift catalogs are no longer available for distribution. In 2008, Tender Heart Treasures was sold to Synergy4 Enterprise Inc. Synergy4 continued business as THT Designs, and continued operating as a gift and home décor company. As of 2015, the company’s website, TenderHeart.com, is no longer available. Amazon.com and eBay.com continue to sell some of the company’s smaller items.
Launched in 1987, THT Designs offered a variety of products such as dolls and holiday decorations. THT Designs also provided a collection of country products, including Victorian and Colonial décor. The company’s founder, Pamela Watanabe-Gerdes, started the company in Omaha, Nebraska, with only 14 employees. In just a few short years, the company expanded into a major business and offered catalog sales. The company continued to operate for about 20 years before being sold.
Synergy4’s President, Michele K. Quinn, originally worked for Tender Hearts Treasures as the Chief Financial Officer. THT founder Watanabe-Gerdes, stated she was excited to transition her company to Quinn because she understood the THT business culture. Quinn also stated that after the transition, the company would offer the same quality products and service as before the sale. Before selling to Synergy4, THT also sold its 300,000 square-foot building and adjoining land to Yahoo! Inc.