Sweetest Day, which falls on the third Saturday of October, is not aimed at either men or women. It was founded as a day to do something sweet for orphans and the unfortunate but has evolved into a romantic holiday.
According to About.com, Sweetest Day was founded in Cleveland, Ohio, by Herbert Kingston, a candy company employee who wanted to do something sweet for orphans and others in Cleveland who were often forgotten. Beginning in 1922, Kingston began distributing boxes of candy to these people. The holiday became very popular during the Great Depression when movie stars became involved in the distribution of candy. The day evolved into a day in which people could express love to anyone they wished and then into a romantic holiday. It is mainly celebrated in Ohio, though it has spread to other states over the years.