Candidates wishing to be crowned Homecoming Queen are typically asked their reasons for standing, to which their answers might include school or college pride, the desire or natural ability to lead by example, representation of home towns or sororities and giving back to the community. Some candidates may simply be interested in the experience as a "once in a lifetime" opportunity.
Another reason for becoming a candidate in Homecoming Queen elections might be to show that one has overcome adversity. In 1997, for example, a senior with Down syndrome at Murray High School in Salt Lake City, Utah, was crowned Homecoming Queen. This was an inspiration even for the runners-up, and it represented universal inclusion and acceptance on the part of the girl's peers in the rest of the student body.
Equally, students might stand for election to make a political or social point. In 2014, for instance, a 17 year old boy decided to run for the title of Homecoming Queen, as opposed to Homecoming King, at his school in Florida. Although this made the girls in the running feel their chances at the crown were diminished in favor of novelty, the story went viral on the Internet and garnered publicity for the stunt.