As of 2015, some of the most popular Hallmark e-cards available include choices from the Star Wars category and the Disney category. There are many crossovers available as well, such as in the "Darth Pug Birthday" card, which combines elements from Star Wars and the Happy Birthday category. The "Snowflake Thank You" card is another popular card available under the Thank You category.
To begin your search for a good e-card, plan ahead for the occasion, and have the appropriate category's selection laid out so that you can browse all of the options. The occasion and the theme of the card dictate the message the card conveys and the overall artistic style in which the message is presented.
Once you have a few themes and cards to choose from, narrow down the selection by thinking about the recipient and what her interests are. Knowing your recipient helps you avoid making mistakes. Once you know the person well enough, you can also customize the card for a more intimate and memorable message. Many e-cards provide you with the chance to create custom messages and effects, which can allow you to send a special message on an existing layout and color design.