The most popular candy for American trick-or-treaters on Halloween of 2014 was Reese's Peanut Butter Cups. Previously, the top candy for Halloween was M&Ms; they have now moved down to second in popularity.
Snickers bars, particularly the fun-size variety, are the third most favored candy. Rounding out the top five are the plain Hershey's chocolate bar and the Kit Kat. Most of the varieties listed in the top ten are candy bars, including 3 Musketeers at number six and Almond Joy at tenth in popularity. Other popular Halloween treats are fun-size Twix, Hershey's Cookies 'N' Creme, and Milky Way bars.