The exact number of people who get engaged on Valentine's Day varies from year to year. Six million people planned to propose or expected a proposal on Valentine's Day 2013, according to a consumer survey from American Express. This was a significant increase from the number of planned or anticipated proposals in 2012, which was estimated to be 4 million.
In the same year, American Express reported that the average accepted cost for an engagement ring was $2,410, with that number more than doubling for what the credit card company describes as 'affluents.' Popular proposal settings include vacations and restaurant dinners, though at-home proposals were more popular in 2013 than they had been in some previous years.