Each year in the United States, about 110 million roses are sold on February 14th, and international rose growers grow about 200 million flowers in preparation for the event. Valentine's Day is a major commercial holiday, and it is one of the biggest days of the year for the floral industry.
Though other holidays, such as Christmas and Mother's Day, generate more income for the floral and decorative plant industry, Valentine's Day is the top day for fresh flower purchases and delivery. Cut flowers make up the majority of floral sales on this holiday. These flowers are grown in locations such as California and Colombia.