Three sizes of Elf Magic elves are for sale on the Elf Magic website: 10-inch Magic Elves, 6-inch Pocket Elves and 36-inch Giant Elves. The website also offers Elf Pets, Elf fashions, 10-inch Hanukkah Helpers, books, and Elf-themed gifts.
The Elf Magic elves come with a choice of four hair colors: blond, red, brown or black. Black-haired dolls also come with the option of medium-toned skin. Shoppers can purchase a single doll or a doll with a play set. Elf Pets include a penguin, a husky dog and a reindeer. Fashion outfits are available for 10-inch dolls, as well as replacement outfits for the original green clothing and accessories. Other gifts available on the Elf Magic website as of 2015 include a music CD, playing cards, washcloth, shopping bag and keepsake journal.