To make birthday wishes unique and personal to the recipient, some ideas include recalling fond shared memories or referencing current circumstances. For partners and spouses as well as family members, birthday wishes can also be used as a platform to express heartfelt messages of devotion and appreciation.
Recalling fond shared memories is a way of showing the recipient how much he or she means to his or her friends. Memories might be humorous, sentimental or both, involving memories that the recipient may have long forgotten.
Tailoring birthday wishes to the circumstances of the recipient could be an appropriate idea if the year has been difficult or stressful. While celebrating a birthday might be the last thing on the recipient's mind, the occasion is nevertheless a good opportunity to remind him or her that he or she is valued and in the thoughts of friends. For example, if the person has suffered a bad illness or injury, a birthday wish offering wellness could be offered, along with an invitation to celebrate his or her persistence in getting through it.
Another way to send a unique birthday wish is to use an online service like CelebCalls.com. This company specializes in placing phone calls to people on their birthdays and playing a recording of a birthday wish spoken by a real celebrity of the sender's choice. These messages can be personalized right down to the first name of the recipient by choosing from a list of over 500 common names.