The most popular and effective promotional gifts to give out are shirts, bags, pens, USB drives and drinkware. This is because these promotional products are used often and serve functions in people's lives.
Promotional apparel and other items expose the logo and advertise the company in gyms, at workplaces and at places that people go to at night and on weekends. These items include tote bags, backpacks, notebooks, magnets of business cards and desk accessories, such as stress balls or paper clip dispensers. Sports-related items, such as golf balls and stadium cushions, and automotive tools, such as ice scrapers and flashlights, are also common promotional items.
Compared to nearly every other type of marketing, it costs less money to have more people see a company's logo by using promotional products. The cost per impression is $0.002 for a promotional baseball hat, calendar or pen and is $0.005 for a shirt. TV ads cost from $0.007 to $0.019 per impression depending on the time slot, and newspaper ads cost around $0.019 per impression, so promotional products are comparatively cost-effective and get very high exposure over time. People who receive promotional items directly from the company that offers them are likely to remember that company's name and to do business with that company.