African-American greeting cards include some special celebrations or unique traditions, including Kwanzaa and Black History Month. The Mahogany division of Hallmark Cards designs "Homegoing" (sympathy) cards along with unique cards for graduates of "historically black colleges and universities."
There are many companies that specialize in greeting cards for African-Americans. The cards often depict photographs or drawings of African-Americans. Designs may include artwork by an African-American artist. Words of inspiration, motivation or Biblical references are common themes or messages.
The goal of the "In Rhythm" collection by American Greetings is to offer inspiring and supportive sentiments to African-American women. Hallmark Cards indicates that one of its most popular Mahogany birthday cards offers this message: "You are the kind of woman who becomes more radiant with each passing year, with each step you take along life's road."