Elf Yourself is an interactive website and marketing campaign from Office Depot that is only active during the Christmas holiday season. The app allows a person to paste pictures of faces into an animated video of dancing elves, personalize the message, and send it to their friends.
Office Depot and Office Max created the Elf Yourself marketing campaign and website in 2006, with the expertise of Evolution Bureau and Toy NY. The original Elf Yourself contained only one customizable elf face and scenario. The application has expanded over the years to include multiple faces, scenarios and characters. Elfyourself.com shows a countdown clock indicating when the new Elf Yourself variations are available for the current season. The Elf Yourself app can be downloaded for free for Android, iTunes and Kindle.