Greeting cards are available for purchase online at retailers such as Amazon.com, which offers a selection of cards for all occasions. Popular greeting card companies including Hallmark and American Greetings also offer the option of purchasing cards online.
Shopping for greeting cards online allows for personalization. Hallmark lets customers add text and photos to certain greeting cards prior to ordering. American Greetings has a feature on its website where customers can create and print their own greeting cards from home. E-cards are an alternative to traditional cards. These online greetings are personalized and sent via email to a recipient. Some e-cards are available for free online while others can be purchased.