Some online greeting card companies enable customers to add a personal photo to their cards in order to customize them, whether it's a thank you card, an engagement announcement card, a birthday card or a card for another occasion. For example, a selfie taken with a favorite pet could be added to an online greeting card along with a friendly, thoughtful message.
While the greeting card behemoth Hallmark rolled out specialty stores called Hallmark Gold Crown in 2013 to cater to customers who wanted more personalized cards, the company has also enabled customers to go online and customize cards in various ways to suit their tastes. In addition to offering the capability to add photos and personalized text, Hallmark even enables customers to add music to some greeting cards.
Another idea is to use a personalized piece of stationery as a greeting card. Personalized stationery like a note card can be ordered online, such as the Emily Post Regards Collection, that can be tweaked to fit personal styles of communication and personal branding.
Some online greeting card companies have apps that enable their cards, or e-cards, to be purchased and customized directly from a smartphone or tablet, like the iPhone and iPad.