Emailing a Jacquie Lawson birthday card involves selecting the card, adding a custom message, entering one or more e-mail addresses when prompted and scheduling a delivery date. The email service is only available to members of JacquieLawson.com at a cost of $14 per year, as of April 2015.
Once registered, members can send an unlimited number of e-cards over the course of their membership and to as many recipients as desired. The site automatically stores recipient information in an address book for future events. Members have the option to set notifications and receive emails when a card has been scheduled or delivered. The site also sends responses from recipients if they choose to reply.
Jacquie Lawson e-cards are animated and accompanied by music, some of which is composed expressly for a particular card. Selected cards also include jigsaw puzzles. Members and non-members can browse and preview card videos, most of which are mobile-friendly. However, a few older cards require Adobe Flash Player. Many cards are generic, offering the ability to select a specific greeting. Cards often include themed imagery, such as a birthday cake being mixed, baked and decorated. There are also humorous cards centered on animals, such as Chudleigh and Bertie, a pair of animated dogs.