Zimbio quizzes are personality tests that involve making associations with various cultural ideas and television and movie characters. If the questions are answered correctly, the attributes of that particular idea or character are then associated with the quiz-taker.
Zimbio quizzes offer users a fun way to self-evaluate based on what they remember about certain things. Because people make particular associations, Zimbio quizzes reveal certain personality traits based on how users answer questions. Zimbio's quizzes are often shared on social media sites as a fun way for friends to share results, such as which character from a TV show a person is most like.