Webkinz World is the virtual world that players enter once they register their physical stuffed Webkinz toy. Much like other virtual pet worlds, Webkinz World features its own player-centric economy, including shops where users can buy toys for their pets. It also includes educational games and activities.
Players can collect items and display them in a showcase or use the items on their pets. Collectible items are released periodically through special events, through restocking at Webkinz shops online or by purchasing Webkinz accessories at toy stores in real life. Players may receive items as part of a special quest, requiring them to make friends with the Curio Shopkeeper or another non-playable character.
Players can cook for their pets using recipes and items gained from watching the cooking show "The Secret Chef" in-game or by browsing cookbooks purchased from the virtual shops. Other activities that players can do with their pets include basic care, such as brushing teeth, bathing and reading bedtime stories. Players can make their pets famous within the Webkinz World by entering their pets to appear on television via the Webkinz Studio.
To gain full access to the Webkinz World, players must buy a Webkinz toy in real life and register it online. This gives the player a one-year full membership.