A Webkinz secret code is a unique 8-character code that is attached to each Webkinz stuffed animal. This code is usually found around the ankle of the stuffed animal, and it is used to register the product at Webkinz World found at webkinz.com.
Once the Webkinz secret code is registered, the buyer unlocks an online counterpart of their purchased stuffed animal. The online counterpart is named, customized, and used to compete in tournaments, as well as other activities. While it is possible to register at Webkinz World without a secret code, many activities on the site are restricted to code-users only.
This virtual game world allows players from around the world to interact, adopt pets and purchase in-game items with virtual money. While a Webkinz account is only good for one year, purchasing and registering a new pet extends the account's membership for another year. Ganz, the creator of Webkinz, makes a variety of other toys that can be registered with the account and used in-game.
Webkinz World began on April 28, 2005, and is a trademark of GANZ Inc.