A Webkinz secret code can only be acquired by purchasing a Webkinz stuffed animal. This unique eight-character code is written on a tag attached to the ankle of the plush.
A Webkinz secret code is used to unlock an online, playable counterpart of a purchased Webkinz plush. The code is registered at the Webkinz World site and provides the user full membership for one year.
The Webkinz World site does not require a secret code to register. A user that does not wish to purchase a Webkinz plush can create a free account on Webkinz.com. This account provides limited access to the games and activities of the Webkinz World.