The Albertsons Monopoly Collect and Win Game features an Internet-based component in which game pieces, collected in-store, sometimes feature an online game code. Submitting a code via the Albertsons website gives the player a chance to win online game prizes as well as the sweepstakes prize.
The Albertsons Monopoly promotion runs for one month annually, offering up to $80 million in prize and money-saving offers, including the top prize of $1 million in cash. Other prizes include vehicles, a home, vacations, merchandise and Albertsons gift cards of different values. The specific online game prizes for the contest include two $10,000 cash prizes, numerous Albertsons gift cards and Redbox gift cards. The sweepstakes prizes consist of one $15,000 and 75 $1,000 cash prizes.
The game is played by collecting game tokens. Each in-store purchase offers one token. Weekly store ads feature bonus token items; for every 10 bonus items purchased, the customer receives another game piece. The game tokens are miniature representations of the properties on a Monopoly game board. Collecting all of the tokens for one color group or prize means the consumer wins the prize associated with that color.
The contest pieces consist of two types: common and rare tokens. A regular contest player tends to collect multiples of common pieces, while the receipt of a rare piece generally wins a prize.