The annual meeting of the Coca-Cola Collectors Club is a helpful resource for determining the value of Coca-Cola branded merchandise. Ted Ryan, Director of Heritage Communications for the Coca-Cola Company, recommends the conferences for enthusiasts interested in appraising the worth of Coca-Cola memorabilia.
The Coca-Cola Collectors Club is a non-profit organization founded in1974. The group's national gatherings include presentations on the value of individual types of items, "What's it Worth" panel discussions, and auctions in which a large variety of of Coca-Cola memorabilia are up for bid. The organization also hosts regional and local groups through which Coca-Cola merchandise enthusiasts can learn the value of collectibles.