Webkinz secret codes are single-use and are only acquired by purchasing a plush Webkinz animal. Ganz does not issue free Webkinz codes, nor do they provide replacements for lost or misplaced codes.
Webkinz secret codes are exclusively paired with their matching stuffed animal. Each code unlocks one year's full membership on Webkinz.com, along with an online counterpart of the purchased Webkinz pet.
Accounts at Webkinz World do not require a secret code to create. While full members experience fewer limitations, free members can still adopt pets, browse the site and play games. An additional option of deluxe membership is available for users who wish to purchase a membership without buying a stuffed animal.