"American Girl Innerstar University" is a multiplayer online computer game in which girls can create a doll avatar, enroll in a virtual campus, and engage in educational games and activities targeted for girls ages 8 and up. Registration for American Girl Innerstar University requires a Star Code and Doll Code.
Every My American Girl doll includes a Star Code and Doll Code, granting full access to Innerstar University. Once on the Innerstar University campus, girls can talk, explore, shop and play games. Players communicate with each other using scripted email messages. Players can explore locations such as the Rising Star Stables, Blue Sky Nature Center and Star Student Center.
In May 2015, the site announced its intention to close in November 2015.