"Bubble Guppies" figures are available for purchase online through major retailers such as Toys "R" Us, Target, Amazon and Walmart. As of 2015, Toys "R" Us, Target and Walmart offer to ship "Bubble Guppies" figures to a local store for pickup, while Amazon and eBay only offer the figures online.
As of November 2015, shoppers can find the largest selection of "Bubble Guppies" figures through children's toy retailer Toys "R" Us, followed by Walmart. Toys "R" Us sells the figures through its Nickelodeon Store, as Nickelodeon produces the popular television show "Bubble Guppies" for preschool-age children. The show chronicles the lives of merperson preschoolers.