Toys get on top 10 lists based on aspects such as play value and design, as noted by the American Specialty Toy Retailing Association. Toy quality - safety, durability, product guarantee – also factors into such lists.
"Play value" embodies the toy’s ability to promote healthy fun, develop a child’s skills, harness creativity and stimulate continual interest. Toys that support optimal development in children by sharpening their cognitive and artistic skills tend to receive a higher rating and are likely to get on numbered lists, according to the National Association for the Education of Young Children.
Design-related aspects, such as the adoption of innovative ideas, the aesthetic appeal and ease of use of a toy, enhance the chances of nomination for a best toy category. Toys that lack such qualities end up on listings such as “Top 10 Worst Toys." The child’s mind is her best toy, and the thoughtful use of well-crafted toys to shape the child engenders greater value and the potential of being part of a top-10 listing, as highlighted by Forbes.
The entertainment media also promotes certain themes that manufacturers use to develop toys that fuel excitement and intrigue in children, as stated by World Against Toys Causing Harm, Inc. Buoyed by such appeal and fan frenzy, toys earn their place on popular listings.