Complete 45-minute tours of Gibson's guitar factory are available every day and at multiple times at the Gibson Beale Street Showcase, 145 Lt. George W. Lee Avenue, Memphis, TN, 38103. Tickets are $10 as of January 2015. They can be purchased at the Gibson Retail Shop, and Gibson recommends reservations.
Gibson does not guarantee that luthiers be present during the tour because their hours are varied. When available, luthiers demonstrate the process of binding, neck-fitting, painting, buffing and tuning a guitar. At the end of the tour, visitors have the opportunity to sample and purchase Gibson merchandise and guitars at the retail shop.