Sqwishland is a free-to-play massively multiplayer online game designed to cater to the imaginations of young children. The game gives players a chance to explore the world of Sqwishland and meet other players in a safe environment.
The main goal of the game is to meet other people and complete quests while taking care of a pet sqwishlander. Evil forces, called squabbles, seek to destroy the good name of Sqwishland, and it's up to the players to work together and fight them back. Players can earn in-game currency, called squash, which they can use to feed and care for their pets, buy new costumes for their avatars and play exclusive games.