Anita Goodesign Embroidery provides home users with a range of embroidery designs, including 3D flowers, animals and festive designs. Collections of designs sell alongside tutorials on how to add embroidered designs onto clothing and accessories and create free-standing embroidered ornaments. Embroidery parties and embroidery workshops are two services Anita Goodesign provides.
Anita Goodesign offers affordable designs to home embroiderers. Many collections receive inspiration from particular art styles or occasions, and collections often follow specific themes, such as African animals, American landmarks and Celtic designs. Each set of designs is project-based, and each collection includes step-by-step tutorials to create designs at home and show embroiderers the techniques required to use them in a particular way, such as to create greeting cards, quilt labels, cushion covers or clothing embellishments.
One artist draws each of the collections advertised on the official website, and one digitizer digitizes it to create a consistent selection of designs with which to work. Each design tries to use as few thread colors as possible to make them accessible and affordable to home embroiderers. CD-ROMs supplied with purchases include designs in multiple formats and a free program for re-sizing work to meet a home embroiderer's needs. Project tutorials and technique tutorials are both available.
Embroidery parties allow people to learn more about machine embroidery, stitch new designs and make friends with like-minded enthusiasts. Hundreds of design samples are available alongside the opportunity to purchase collections at a discount.