Generally speaking, there is not much of a secondary market for items purchased from the Bradford Exchange. While plates and other commemorative items can be resold, they do not often sell for more than their initial purchase prices. Bradford Exchange items are also sold on eBay and other auction sites.
The Bradford Exchange sells new plates and deals with secondary marketing of them, though more plates and items of this nature are sold on sites such as eBay. EBay, like any other auction site, sells items at whatever price a seller is willing to offer and a buyer is willing to pay. As of 2016, one Bradford Exchange plate, "Waiting to Play," was listed for $0.49.