Pure new wool is wool that has come directly from a living sheep. It has not yet been recycled, reused or re-purposed in any way.
The Woolmark logo is available for companies to license. This insignia indicates to consumers that a product is made from pure new wool. Pure new wool clothing is warm and long-lasting, but it requires a certain amount of care. The temperature of the wash water should not be hot. Wool should not be left to soak in water of any temperature. Clothes made of wool should be dried flat and never wrung out, twisted or put into a dryer.