What Are Power Wheels?


Quick Answer

Power Wheels are a series of battery-powered vehicles, produced by Fisher Price, that are designed for children between the ages of one and seven years old. Power Wheels come in many different styles, including ATVs, cars, trucks, SUVs and trains. Some, like the Ford F-150 series and Jeep Wrangler series, are virtually identical to their "adult" counterparts, and even contain realistic features such as brakes, accelerators and radios.

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Full Answer

Power Wheels entered the consumer world in the early 1980s, when they were initially sold by the company Pines of America. In the mid-1980s, the line of children's cars changed ownership when California company Kransco purchased the brand. Kransco changed the car line's name to its current one, "Power Wheels," and sold over one million toys before turning over the line to Mattel around 1990.

The line of Power Wheels vehicles remains popular today, and continues adding makes and models. Along with imitations of popular car brands, the line includes motorcycles resembling Harley-Davidson bikes and ATVs from top brands like Kawasaki. Fisher Price bases some in the line on popular television shows or movies, like Disney's "Frozen" and "Dora and Friends." Along with the vehicles, consumers can find parts and accessories, such as batteries and chargers.

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