Powder flocking is a decorative process used to add a velvet-like or fluffy texture to a craft project. Flocking powder is made up of tiny fibers that are used in conjunction with an adhesive to give an object a fuller look.
The soft material inside many jewelry boxes is actually flocking powder. The fibers provide additional cushion and protect the jewelry from being scratched or damaged.
Flocking powder is generally used to give craft projects, from clothing to greeting cards and scrapbooks, a softer and velvety appearance and feel. Flocking powder can be messy, so the idea is not to use too much. Multiple layers of the fibers may be necessary to achieve the desired "fluffy" effect.