Find popular toys for kids on Amazon by checking the Best Sellers page of the Toys & Games category, as of 2015. Alternately, check the site's yearly Holiday Toy List to find popular toys according to user reviews, critic reviews and site purchasing volume.
Every product category on Amazon features a ranking according to the total number of customer purchases, with the highest selling items appearing on a special page that tracks the sales records over time. The Toys & Games category features the highest selling toys on the site, with hourly updates to keep the list as current as possible, making it an ideal location to find popular toys for kids. The page also includes subcategories for different types of toys, such as action figures and puppets, as well as popular new release and toys that are quickly moving up the sales charts. However, not all toys and games are suitable for children of all ages.
Amazon also features a list of the most popular toys for each year's holiday season. During the months prior to the holiday shopping season, the page features the toys from the previous season's list, as well as other popular toys among customers. Amazon also offers a section to find the most popular toys from brands such as LEGO and Lionel.