As of 2015, some of the most popular My Little Pony toys, according to Toys "R" Us, include figures featuring Princess Celestia and Nightmare Moon. These battery-powered figures say various phrases and come with combs that kids can use to comb their manes.
Other popular My Little Pony toys include figures called Fashems. These figures allow kids to not only dress their favorite ponies, but also twist, pull and stretch them. The best-selling pack features a selection of ponies from the popular cartoon show. Other popular figures include the Cutie Mark Magic Friendship Charm Wings series. All of the six main ponies are available in this series, which includes charms that can be shared with other ponies of the set.