The site PaperDollHeaven.com contains paper doll and dress-up games that allow you to customize the clothing, makeup and hair color of different virtual characters, rather than offering a single game experience. The site also offers online dress-up games for children.
As of 2015, the main page of PaperDollHeaven.com presents players with a selection of featured and newly available games across the different dress-up genres, including makeup customization games, games that feature celebrity avatars, and unique character creation games. It also provides links to different game categories, including dress-up games for boys, house designing games and games that feature animals. Each game features its own set of instructions, which typically include using the mouse to choose from different on-screen options to modify the base character in the game.
One makeup customization game on the site is "Paint My Face." This game presents you with the face of a female avatar and a collection of different types of makeup, ranging from lipstick and blush to eyeliner and foundation. You also have access to a zoom tool, which allows you to get closer to the character's face for more detailed makeup application. Though the character does feature freckles and other blemishes, the goal of the game is to simply create a unique makeup design, rather than matching a certain look.